How branded campervan hire makes for a great marketing tool
Buttercup Bus Vintage Campers have noticed an increase in the volume of roadshow enquiries with their iconic, branded campervan hire. Clients have been looking to raise product knowledge and brand awareness, by taking their products and services to their audience via an engaging and immersive roadshow.
There are clear benefits of scheduling a promotional tour with a branded vehicle, and they can be used in a diverse range of activities:
1. Publishing house tours to build media interest
The benefit of hiring an experiential marketing branded campervan on the roads is that expensive exhibition centre pitches are not required to interact with targeted audiences – although it is advisable to plan your tour and check with the City authorities to ensure that the necessary parking / product sampling permits are in place. Where we have participated in London publishing house tours, a simple parking permit has enabled clients to book appointments with influential magazines and invite them directly outside their offices to immerse themselves in the product or services without the expensive venue permits typically charged with high profile venues. The branded campervan has provided an eye catching mobile “office” where appointments can be booked, along with providing photo opportunities to submit for media interest.
2. Conference and branded campervan hire exhibition stands
Branded campervans make a unique centerpiece for any exhibition stand, and avoid the need to invest in expensive stands, furnishing, tents and other event elements, which can be an expensive investment, and costly to transport / set up / set down.
It is important to engage with the Venue Health and Safety officers to ensure that any branded vehicle entering an exhibition event conforms to their strict policies. (We have lots of experience with this, and can provide all the supporting paperwork!)
3. Customisation of your branded campervan for a unique and engaging experience
Our promotional campervan hire services can include branding on the external bodywork, can include serving hatches, interior product displays and demos, audio speakers and LCD screen, 3D rooftop signage, interior shelving, WiFi and other consumer engagement features to achieve brand engagement objectives. This is where you can let your imagination run wild. We have certainly seen it all – the whackier the better! Some of our recent favourite engagements have included:
- A mobile dog photobooth in a campervan at a pet exhibition
- A gentlemen’s wet shave bar, built inside the campervan, complete with hydraulic barber chairs
- Taking manicures to the road with a mobile beauty bar
- A perfume product sampling station
If you are looking to promote your brand in a unique and engaging way, get in touch with Nathalie at Buttercup Bus Vintage Campers – we would love to hear your ideas – don’t hold back on creativity!!!