The 7 Ps is a British Army adage for “Proper Planning & Preparation Prevents Piss Poor Performance”.

When it is explained, the humour & shock of the mild expletive help make the adage memorable.

Stick with me for a moment & let’s twist this around.

“Proper Planning & Preparation Prevents Piss Poor Photos”

Planning & preparation are key to the success of a photoshoot & is something I put emphasis on with every shoot.

On the day of a shoot, I want everyone to walk in knowing WHO is being photographed. WHEN they are being photographed. WHERE we are taking the photos & WHAT props or accessories are needed. I worry about the HOW. That’s the technical element, the aperture, shutter speed & which lens to use. The WHY was established at the first point of contact.

You’re hiring me for my ideas, creativity, knowledge & expertise, but I can’t do it without your input. Investing time in the planning & preparation stage of your shoot is as important as the actual shoot itself. Planned well, the shoot will run smoothly, on time & to budget. And you’ll be delighted with the photos! READ MORE