The importance of professional product photos for e-commerce

By Ally Whitlock, Stonelock Photography

Are you building an e-commerce site?  You definitely need captivating photography!

product-photography-for-business-08Think for a minute about your own shopping habits and what influences your buying decisions when you are out shopping. Who are you more likely to buy from, the smart, clean, brightly lit store with an innovative and creative shop window display showing-off their products, or the dimly lit corner shop with the dirty windows obscuring their displays?

It’s exactly the same process for shopping online in an e-commerce store – the perceived value of your product is often judged by the look and design of your site where high-quality, beautiful photos of your products will also help make people want to buy…

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