The swift rise in smartphones, digital photos and the ability to instantly share images has put photography at the forefront of social media and online marketing. When did you last read a blog post or article online with nothing to look at? A simple page of words…
When was the last time you engaged with something on Facebook without an image?
With online presence in today’s society playing such a huge role in the successes of businesses, we can’t ignore the growth of photography in online marketing. Facebook alone has over 1,550,000,000 users and Instagram, a relative newcomer, has overtaken Twitter with 400,000,000+ users. (Nov 2015 statista.com)
Most businesses will have a website, many a blog and be active on at least one if not several social media platforms.
Humans are naturally visual creatures, the photos used online are often our first introduction to prospective clients, customers and business associates – What are you doing with photographs on these platforms? How are you using photography to market your business online?