Cyber threats have evolved … again
ChatGPT: Is Artificial Intelligence A Game-changer Or Fad?
The word on the tip of everyone’s tongue – or perhaps keyboard – is ChatGPT. Open AI’s chatbot has sparked widespread discussion and think pieces across the world about its implications and use cases. It feels like a big step forward for artificial intelligence, and suddenly questions are being raised about whose jobs are going to be extinct as it evolves.
Print: What’s the use in a digital world?
It’s undeniable that we live in a digital world. Smartphones and computers are ubiquitous, the largest companies in the world are tech-based – you’re reading this blog on some kind of screen. If your business isn’t making use of the incredible technology available to you, then you’re losing out. But, that doesn’t mean there isn’t a place for print anymore.
Poor wayfinding: what are the costs?
Put simply, wayfinding helps people get to where they need to go, and discover everything a location has to offer. Poor wayfinding gets in the way of finding your way around places like hospitals and cities.
Taking sustainable print & marketing to full effect
Concerns about sustainability are becoming more and more prominent today. It’s an important thing to consider throughout all your business practices – and with marketing especially it can feel difficult to account for.
Is it Time to Refresh Your Logo?
Your logo is the cornerstone of your brand’s visual identity. You want it to be recognisable, but you don’t want it to look too old-fashioned.
Using An Event To Market Your Business
Every now and then, an event occurs that captures the attention of the nation. Whether it be a yearly holiday like Christmas, or a rarer occurrence, such as the King’s coronation, eyes and ears are drawn to a specific focal...
The 10 Principles of Good Design
Good design takes a lot of thought. However, good design is something notoriously difficult to define, and impossible to determine objectively. Dieter Rams is a German designer, known for his work with the consumer products company Braun and the furniture company...
Why Traditional Wayfinding Tools Still Matter in a Digital World
Digital solutions are everywhere today – and there’s no question why it’s so popular. By using digital means, we can accomplish things that would never have been thought possible until recently. The world of wayfinding is no exception to this, but it’s nonetheless too...
More than just graphic design
Design agencies are often seen as simply being synonymous with creating logos and general graphic design projects. While they’re undoubtedly an important part of branding, they’re just one small part of a multifaceted industry. In fact, one of the best parts of the...